When Imaginative design provides successful differentiation in Ultra competitive skies
EgyptAir, one of the pioneer airlines in the world, utilises innovative and cost efficient in-flight solutions designed and manufactured by RTG.
Demonstrating its impressive research and sourcing capabilities, RTG successfully designed a cutting edge amenity kit for EgyptAir, creating the first roll bag to take flight, packed full to the brim with luxurious brands. Featuring Clarins cosmetics and a Colgate dental set, the kits were secured on price as well as innovative design - testament to RTG's experience and negotiating skills in regards to premium brands.
The EgyptAir amenity kit is designed and manufactured in-house by RTG right down to the textiles used to create the roll bag and its impressive contents which include a sleepsuit, socks and eyemask. With the ability to reduce costs whilst increasing customer and passenger satisfaction, the kit demonstrates RTG's exceptional attention to the comfort of travellers as well as the needs of an airline.
In the ultra competitive skies it also represents a high-end premium product which expresses the high quality value of the EgyptAir brand, stretches value for money and optimises passenger spend.
"RTG has a distinct flair for creative thinking and successfully shows that good design is integral to keeping a brand alive for passengers and essential to successful differentiation. The new shape of the bag keeps the cabin experience fresh, and our passengers feel valued and pampered with the Clarins and Colgate brands they later discover inside. ”
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